12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
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12pm - 1pm

How to Build Schedule Blocks

C. Doe

VIRTUAL REALITY: Design Patterns for the Future

Tuesday
, 
January
 
17
 at 
7:00pm
 
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Wizeline and Unity Technologies present
Virtual Reality: Design Patterns for the Future.

Virtual Reality is evolving rapidly, but many experiences still leave a lot to be desired. In these talks, Carl Callewaert from Unity leads with an overview of VR tecnologies. Timoni West from Unity looks at the future of design – how interaction, visual, and UX design change when moving from a single screen to an entirely 3D world. 

 

About Unity Technologies

Unity Technologies' creative platform offers tools and services to bring to life beautiful 2D, 3D, VR, and AR games and experiences across 25 different platforms including iOS, Android, Google Daydream, and Oculus Rift. A powerful graphics engine, fully-featured editor, and integrated services make it easier to create engaging content and lay the groundwork for ongoing success. Millions of creators around the globe, from large publishers and indie studios to aspiring filmmakers, artists, students, and VFX experts, use Unity to bring their visions to life. Unity is headquartered in San Francisco with offices across 14 countries. To learn more and discover the latest made with Unity experiences, please visit: https://unity3d.com/

Speakers

Timoni West

Principal Designer, Unity

Timoni leads design on Unity’s Labs team, focusing on the future of game development and creation tools in VR. Labs’ first project, EditorVR, was introduced at Vision Summit in February 2016. Before Unity, Timoni was SVP of Design at Alphaworks, and cofounder & creative director of Department of Design. She's also a mentor at the Upload Collective, advising new VR startups in the Bay area.

Carl Callewaert

Global Director of Evangelism, Unity

Carl finds his passion in supporting and teaching developers around the world. He has created AR and VR experiences for several serious game companies. His enthusiasm for 3D, VR/AR and gaming builds upon 10 years of production and evangelism experience. Prior to Unity, Carl worked for Autodesk Education and on a number of AAA and indie games.

Schedule

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

7pm - 8pm

Registration, networking, beer & snacks


8pm - 9pm

Talks: VR Technology & Design Patters for the Future

9pm - 10pm

Networking, beer & snacks


Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The talk will take place at the MIND Mexico building. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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